ASOS Green Threads
How I chose to weave purpose into fashion with the ASOS Green Threads campaign, shown through a design proposal. ♻️
Client
ASOS UK, Royal Holloway
Fashion & Apparel
Sector
Group facilitator, graphic designer, social media marketing
My Role
January 2024 - February 2024
Duration
What is ASOS Green Threads?
For my Digital Marketing Strategy class, our group was tasked with developing a new marketing approach for ASOS. We focused on enhancing the ASOS Green Threads campaign, which promotes sustainable fashion choices.
Our strategy centred on leveraging social media platforms to increase engagement and awareness, creating targeted content that highlights eco-friendly products while connecting authentically with ASOS’s environmentally-conscious audience. Through this project, we explored how digital channels can drive both brand loyalty and positive environmental impact.
I acted as the group facilitator, ensuring our team stayed organised, met deadlines, and maintained a clear vision for the campaign. In addition to managing the process, I was responsible for creating the social media and content marketing mock-ups for the ASOS Green Threads campaign.
This involved designing visually cohesive posts and stories tailored for Instagram, TikTok, and YouTube, developing content themes that aligned with ASOS’s sustainable brand messaging, and ensuring each asset was optimised for both engagement and brand consistency.
