FOOD BEHIND BARS
Explore the rebrand for a UK charity focused on improving prison food. 👩🍳
Food Behind Bars by Studio La Plage
Client
Food service industry
Sector
In charge of creating and curating engaging digital content that aligned with the rebrand's new messaging and target audience. This includes making website mockups, social media posts, articles, and other marketing materials.
My Role
Duration
October 2021 - January 2022
What is Food Behind Bars?
This project was part of the Professional Practices unit during my BA (Hons) in Design Management at UAL. Our brief was provided by Studio La Plage, a design agency based in East London. Working in a team of four, we were tasked with rebranding Food Behind Bars, a UK-based prison charity.
The charity’s mission is to raise awareness about the poor quality of food served in UK prisons and to advocate for healthier, more dignified meals for inmates. The rebrand needed to speak to two core audiences: one being internal stakeholders such as prison Governors, staff, and decision-makers, and two, the general public. Our challenge was to shift the perception of prison food from bleak and lifeless to something that could support rehabilitation, dignity, and positive change.
The design brief went as follows:
“Create a new visual identity that positions the FBB brand as a leading charity within its field. Breaking the boundaries of the expected corporate visuals that are common within the sector to create an engaging, emotive brand, that reflects the pioneering nature of FBB.”
Key Outputs
With this in mind, we created a list of project goals. These goals included:
To make a brand book showcasing a new illustrative style for the rebrand, including mock-up photography, infographics, a typeface, and colour palette
To determine an effective way to market our finished rebranding to audiences on social media platforms,
And to stay true to the positive motto of the charity: “We believe that food has the power to change lives. We work with the prisons on the subject of food — to improve the lives of the people eating it and support the people making it.”
Teamwork and Communication
We primarily communicated through Microsoft Teams, holding one or two meetings each week depending on the workload. These meetings ranged from quick 15-minute check-ins to in-depth sessions lasting over two hours. While working on our individual tasks, we regularly checked in via Teams to offer feedback, share progress, and clarify any questions that came up!
Brand Analysis
While we were eager to get started, we understood the importance of conducting thorough research to inform our design decisions.
Elaborate
Research
Following our research into the profound impact that food can have on an individual — particularly within the prison system—our vision for a compelling Instagram rebrand for Food Behind Bars began to crystallise. From the outset, our goal had been to communicate themes of change, positivity, and hope, and this deeper understanding helped to refine our creative direction. In response, we revisited and modified the original brief to more clearly articulate our intent: through the rebranding of FBB, we aimed to promote a more optimistic perspective on advocating for nutritious food in prisons, with a particular focus on the connection between diet and mental well-being.
